WE Work For your riding pleasure - At Wheeler, we have been working relentlessly and with much blood, sweat and tears for over 40 years to make our bicycles better and faster. Close ties of the brand Wheeler to Switzerland and the well-practiced cooperation with test riders and athletes are key factors here: The technical evolution of the bicycles results from these actors pursuing the same target with both passion and meticulousness. That’s how we manage to present even more efficient full-suspension models, stiffer and faster road bikes, visually more harmonious and more versatile entry-level models or faster rolling twentyniners. To provide our team riders with the fastest possible bicycles, Wheeler has been putting a lot of effort into the twentyniners for 2013. The result is quite impressive, as the new «Falcon 29» full-suspension platform has already proved itself in races around the world.
A lot of employees on different continents are contributing to the development of a new Wheeler bicycle. First the product managers set up a list of priorities for the new model in their offices in Switzerland. How is the bicycle supposed to perform, and what is its in-tended use? As soon as these parameters are set, the engineers in Taiwan set to work. Using sophisticated FEA and CAD programs the new frame is being designed on the screen. As soon as prototypes have been built from first aluminum and then carbon fiber, it’s time to sweat the details regarding the cable guides and the routing of the brake lines. Extended test rides and races are certain to show if a frame design is spot-on and if the geometry is according to the wishes of Wheeler’s test and team riders.
Next up it’s time to decide what the new model should look like. Only when everything is right, the production starts on the highest level. In doing so Wheeler adheres to a thorough and strict quality control. This means that the product manager has to be on site. Around the world, all these people cooperate closely to make sure that riders get to enjoy Wheeler bicycles that are equally convincing in terms of function, quality and design. WHEELER - THE POWER OF MOVEMENT.